F is for flamboyant
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| Ostentatious interior offerings at the refitted salon of Fendi Omotesando |
The twin F's of the Fendi logo used to stand for "fabulous furs," but since the Milanese furrier launched its interior line, it could also be interpreted as "flamboyant furnishings."
A Fendi store occupies the prime spot in LVMH's huge One Omotesando building, a 17,000-sq.-meter, Kengo Kuma-designed edifice that sits at the top of Tokyo's best loved, and most picturesque, shopping boulevard. While the ground level is filled with leather bags, sunglasses and the like, since last week the second floor has been transformed into a showcase for the venerable brand's signature furs and the Fendi Casa range of glitzy furniture and fittings.