Those who bought their first digital camera several years ago spent upwards of 100,000 yen on bulky hunks that shot mediocre photos at best.
But today the industry is ready for the late adopters.
Digital cameras have rapidly come down in price, they shoot better pictures and keep getting smaller. This last aspect is key -- how many times have you thought of taking a camera along on an outing then decided against it because you didn't want to lug the thing around?