A small cheer could be heard recently when it was announced that NTT DoCoMo would add English-language content to the menus of its i-mode cell phones. It went official July 3, and, well, the selection wasn't that big of a surprise. In fact, some of it had already been available in previous months (and on competitors' handsets).
DoCoMo did, however, do i-mode users a big favor by putting it all in one convenient spot. So with just a couple of thumb taps, we can get CNN, Nikkei News, Bloomberg, Dow Jones, WeatherNews, the People's Daily and the Chosun Ilbo for news. On the cultural side, there's the Tokyo Food Page and city-Webzine Tokyo Q. As for i-mode services, there's Citibank and Northwest. And more.
Hip-hip hurrah.