Offering non-Japanese people free entry to Moshi Moshi Nippon was a risky move on the part of Asobisystem, but it seemed to have paid off.

Nearly 15,000 punters showed up for the Sept. 28 event at Tokyo Metropolitan Gymnasium, and organizers say that 7,000 of them were non-Japanese.

Speaking to some attendees, the main draw was a chance to see Kyary Pamyu Pamyu, the Asobisystem management company's star act, for free. She played a lineup of hits: "Fashion Monster," "Ninja Re Bang Bang" and, of course, "Ponponpon."