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Women doctors profiled and advances in medical tech revealed; CM of the week: Nissan

by Philip Brasor

It’s a big week for physicians on television. First there’s the two-hour special “Uman Dokuta, Mitchaku” (“Close Coverage of Women Doctors”; TV Tokyo, Mon., 7:54 p.m.), which reports on the activities of various female doctors working throughout the country. Japan has 300,000 doctors, 20 percent of which are women.

One of the doctors profiled includes a “beautiful” general practitioner who works alone on a remote Okinawan island. Then there’s the surgeon who works the night shift, though she’s also raising a 5-year-old son; and a neurologist who is considered one of the top specialists in the world. The host is actor Kotaro Koizumi, and the studio guests include female medical students and an obstetrician who is also a well-known TV personality.

Advances in medical technology is the topic of the occupation-related variety special “Ano Shokugyo no Himitsu Butchakemasu” (“Revealing Secrets of This Profession”; TBS, March 8, 7 p.m.), hosted by the comedy trio Neptune. The program gathers doctors from many fields, including internal medicine, orthopedics and ophthalmology, to discuss the latest secrets of the medical profession.

A brain surgeon talks about the kind of people who suffer from subarachnoid hemorrhages and when they are likely to occur. A pulmonary specialist reveals the time of day when you are most likely to contract pneumonia. An expert in “psychosomatic medicine” describes what actually causes menopause, in women and men. It’s information that everyone can use everyday.

CM of the Week: Nissan

Families have always been important targets for automobile ads, but the focus has become narrower now that smaller box-type vehicles are gaining in popularity among families, squeezing out conventional large vans and station wagons. Also, these ads are styled to appeal to women.

In the new commercial for Nissan’s mini-car Dayz Roox, Arashi’s Masaki Aiba greets a family entering a showroom while he’s standing on the ceiling next to the car itself. He pulls them up to the ceiling and mom gets behind the wheel, not dad, while the kids check out the standard features. As she starts driving the woman says quietly, “Wow,” which is the word “mom” turned upside-down.