The boys of Ulala Session originally came together because of their love of dance. As young men, however, they are now regarded for their music, live performances and backstory.
After winning South Korean TV talent show "Super Star K3" last year, the group comprising leader Lim Yoon-taek, 31, Goon Jo, 32, Kim Myung-hoon, 28, Park Seung-il, 31, and Park Kwang-sun, 22, have been caught up in the whirlwind of fame.
They refuse to be labeled as stars, saying they don't have the looks or the "specific" details of having graduated from years of intensive training at a mammoth entertainment agency. But in a meeting room in their new agency building in the Mapo district of northwestern Seoul, the green chalkboard detailing their schedule was almost white — filled with shows, events and commitments. They're stars now.