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Kimutaku as a loser; Kabuki posture; CM of the week: Coca-Cola

Kimutaku is back in the coveted Monday 9 p.m. Fuji TV drama slot, which he used to own. SMAP’s enduring heartthrob Takuya Kimura used to play topical professionals — airline pilots, race-car drivers, concert pianists — in his Monday night dramas, but in “Priceless” he does something unexpected. He plays a loser.

Fumio Kindaichi is a division manager whose people skills make him a valuable asset to his Tokyo company. Charming and fun-loving, he makes the most difficult business meeting run smoothly. But when the president dies, his son, Toichiro (Naoto Fujiki), takes over and everything changes. Fumio is accused of leaking confidential information and is fired. He not only loses his job, but also his home.

In episode 2, Fumio comes across enough money to rent a room for a night. Meanwhile, his former colleagues search for evidence that will prove him innocent and restore his honor.

Comedian Koji Kato is the face of TV right now. His conversational skills have earned him gigs on seven regular series; on Saturday nights he goes one-on-one on the talk show “Kokoro Yusabure” (“Shaking Hearts”; Nippon TV, 11 p.m.).

This week’s guest is kyōgen performer Mansai Nomura, who was born in 1966. Nomura explains how kyōgen differs from Western dance forms such as ballet, which stress straight body lines. Kyōgen prefers crooked body lines, since it was derived from an ancient form of martial arts. Nomura often instructs professional kabuki actors, who need to learn proper posture before going on stage. Kato and the studio audience get a lesson in kyōgen deportment.

CM of the week

Coca-Cola: A young, short-haired woman, made up boyishly in torn blue jeans and a gray T-shirt, strums a large electric guitar. It’s clear from the awkward way she holds the instrument that she’s never played one before, and the capable power chords on the soundtrack are probably not hers.

She turns out to be Crystal Takigawa, a sometime newscaster who is more prominent these days as a CM talent. In this case the product is Coca-Cola Zero, a diet soft drink aimed at young women who would like a figure as boyish as Takigawa’s. As she delivers the final flourish the English phrase “wild health” flashes on the screen, though neither word seems to apply.