Osaka's Innit crew don't hold your typical club event. Though their parties feature a mix of live performers and DJs, founder Masayuki Kubo wants to attract a particular type of reveler — aspiring artists. The Osaka native offers a ¥500 discount for anyone who brings along electronic music that they themselves have made, with the promise that their sonic-coupon could be played during the night.
"Osaka doesn't really have much of an electronic-music scene," Kubo says. "We have a chance to make interesting music and something new."
His initiative seems to be going well so far. Under the Innit umbrella, Kubo has assembled a group of exciting young musicians from western Japan plugging their tunes ranging from textbook club favorites to sounds inspired by acts on Los Angeles' Brainfeeder label.