Forget green. Once the only color on the creative minds of the world — from fashion and product design to architecture and packaging — its dominance may soon be usurped.
Today, Tokyo Designers Week, one of the biggest events in the capital's creative calendar, kicks off with promises of not only a bigger, better fair but also a focus on an altogether different part of the spectrum: blue.
"Most people automatically use green as a theme," says Gwenael Nicolas, the show designer behind the creation of this year's theme, "Love Blue." "But blue is the color of the sky and the sea as well as the technology of the future. That's why we chose it as this year's theme."