Apr 6, 2016

Docomo, SoftBank ordered to end excessive smartphone discounts

The telecommunications ministry has instructed major mobile phone carriers NTT Docomo Inc. and SoftBank Corp. to stop selling smartphones effectively for free in defiance of guidelines aimed at ending excessive discounts. This is the first time that the Internal Affairs and Communications Ministry has ...

Pepper the robot to offer tailored services in Japanese retail shops

Mar 8, 2016

Pepper the robot to offer tailored services in Japanese retail shops

Pepper the humanoid robot will start offering tailored customer services in retail shops by using online data analysis. SoftBank Robotics Corp., which developed Pepper, will start selling the next-generation services this fall with Microsoft Japan Co. as part of their collaboration in cloud robotics, ...

SoftBank to split responsibility for Japan, overseas operations

Mar 8, 2016

SoftBank to split responsibility for Japan, overseas operations

SoftBank Group Corp. plans to divide its Japanese and overseas operations, splitting the responsibility for managing some ¥9.2 trillion of investments spanning the broadband and mobile industries and a stake in China’s largest Internet-shopping service. Group President Nikesh Arora will head up operations abroad, ...

Cellphone cease-fire signals change

| Feb 22, 2016

Cellphone cease-fire signals change

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The Japanese mobile phone industry recently came under fire from the government for using ambiguous price-setting schemes and excessive handset discounts that stole customers from rivals but penalized loyalty. This has prompted the three major carriers — NTT Docomo Inc., KDDI Corp. and SoftBank ...

Feb 10, 2016

SoftBank profit down 88% amid Sprint struggle

SoftBank Group Corp., which is struggling to turn around its U.S. wireless carrier Sprint Corp., posted an 88 percent drop in third quarter profit. Net income fell to ¥2.3 billion ($20 million) in the three months ended Dec. 31, from ¥18.7 billion a year ...