Lifting his bow in the ancient Japanese tradition, Jerome Chouchan takes a deep breath. He quiets his mind so as to be in relaxed concentration and then — "puff" — effortlessly the arrow is released.

Whether it hits its mark is of no great importance. The regional president of Godiva is content knowing only that he strives to improve his form with each shot, trusting that hitting accurately will naturally follow with time and practice.

Chouchan began practicing kyūdō (Japanese archery) 25 years ago. Kyūdō removed him from the constant pressure of the business world, providing a private "inner garden" where he engaged in the search for self.