Australian Ross Findlay is a doer. Name any outdoor sport and chances are he's done it, from kayaking to rock climbing to snowcat skiing and snowshoeing.
The ever-active Findlay, 48, was one of the first to bring the summer outdoor adventure business to Hokkaido almost 20 years ago. He has helped to turn the prefecture into a popular summer destination, but he still welcomes each turn of season primarily as a chance to "get out there" himself.
The long-term success of Findlay's company, Niseko Adventure Center, established in 1995, proves this outdoor entrepreneur is a careful thinker as well.