Ex-Alien chief picks five phenomena from '90s Japan that are gone but not forgotten
1. Mind the gap: This satirical advertisement was an idea for helping to reduce Japan's enormous trade surpluses. The trade imbalance with the rest of the world during the '90s was huge, and especially so with the U.S. due to Japan's capturing of major segments of the car market.
Many foreign companies doing business with Japan complained about the red tape — and there was a lot — but sometimes it seemed as if they weren't really trying to make products that actually fit the Japanese market.