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Yuki Hagiwara

For Yuki Hagiwara's latest contributions to The Japan Times, see below:

Nissan’s female execs help drive strong sales

Feb 26, 2013

Nissan’s female execs help drive strong sales

Among the 780,000 people employed in Japan’s auto industry, only three are women responsible for the rollout of new models. They all work at Nissan Motor Co. Mie Minakuchi is behind the newest Note hatchback, Nissan’s top domestic seller, which has seen sales triple ...

Mazda leads diesel revival as dirty-clunker label fades

Dec 13, 2012

Mazda leads diesel revival as dirty-clunker label fades

Thirteen years after Shintaro Ishihara killed Japanese interest in diesel cars by barring many of them from Tokyo, the technology is making a comeback as manufacturers adopt innovations that improve its sooty image. Mazda Motor Corp. is betting big on cleaner diesels, creating a ...

Subaru’s lack of China plant pays off

Nov 20, 2012

Subaru’s lack of China plant pays off

Fuji Heavy Industries Ltd. President Yasuyuki Yoshinaga has become a market darling for something he failed to do: build a factory in China. The maker of Subaru cars, the only major Japanese auto brand without a plant in the world’s largest vehicle market, has ...

May 26, 2012

Subaru maker Fuji goes against grain with local output hike

Fuji Heavy Industries Ltd. is making a contrarian bet: The maker of Subaru cars is cranking up domestic manufacturing at a time when its domestic rivals are expanding overseas to escape the strong yen. The carmaker said this month it plans to increase domestic ...

Aug 6, 2011

Exporters say they need still more action to lower yen

Japanese exporters are calling for more action to weaken the near-record high yen even after government intervention prompted the currency’s biggest drop since March. “The exchange rate is at a level that has an extremely damaging effect on the Japanese economy,” Osamu Masuko, president ...

Quake levels playing field for imported cars

Jun 7, 2011

Quake levels playing field for imported cars

The record March 11 earthquake had an unexpected side effect for Bayerische Motoren Werke AG dealer Jun Kubota: His showroom in central Tokyo had its best April in at least three years. Kubota wasn’t alone. Across the country, as Japanese carmakers reeled from output ...

Nissan bet on raking in profits with Leaf name

Oct 31, 2009

Nissan bet on raking in profits with Leaf name

After Nissan Motor Co. tackled technical restrictions on its first electric car involving range, battery life and temperature fluctuations, it still had to come up with a name. Choosing Leaf wasn’t easy. Before settling on names for new models, the carmaker consults lawyers in ...

Sep 19, 2009

Nissan calls on composers of movie scores to give EVs sound

Toshiyuki Tabata spent 30 years as a Nissan Motor Co. engineer trying to make gasoline-powered cars quieter. Now he’s consulting music composers to make electric cars noisier — and safer. Electric and hybrid cars, with little or no engine noise, are lauded for their ...

Sep 5, 2009

Carmakers fret loss of stimulus

Kenichi Ishida saw monthly sales at his Toyota dealership surge by up to 50 percent under the government’s stimulus plans to boost car demand. Now he frets that famine will follow feast. “I’m so afraid for next year,” Ishida, 47, said in his showroom ...