Youkyung Lee

For Youkyung Lee's latest contributions to The Japan Times, see below:

Lotte faces backlash in South Korea over ties to Japan

Aug 20, 2015

Lotte faces backlash in South Korea over ties to Japan

When South Korean Chung Yu-suk read an article about retailer Lotte’s chocolate ads featuring a Japanese figure skating star, he was so angered he started an online group urging Koreans to boycott their country’s top retailer. Chung is one of a growing number of ...

Sales of macadamias soar in wake of Korean Air nut rage

Dec 16, 2014

Sales of macadamias soar in wake of Korean Air nut rage

Nut rage imploded the career of a Korean Air Lines executive and embarrassed her family and country. Now South Korean retailers are experiencing the unexpected upside: a boom in sales of macadamias. The flavorful macadamia nut was unfamiliar to many South Koreans until Cho ...

Samsung, LG ads criticized abroad

Apr 6, 2014

Samsung, LG ads criticized abroad

When Samsung unveiled a new smartphone at New York’s storied Radio City Music Hall, the Broadway-style spectacle was memorable not for technology but for a cast of giggling female characters who fantasized about marrying a doctor, fretted about eating too much cake and needed ...