Tomohiro Oda

For Tomohiro Oda's latest contributions to The Japan Times, see below:

Japanese firms revamping products and signs for clarity

Jul 5, 2016

Japanese firms revamping products and signs for clarity

From signs and maps to product details such as the hands on alarm clocks, there is increasing attention to colors that all can read easily, particularly people with color vision deficiency. The Color Universal Design concept aims to offer clarity for all. By rethinking ...

Feb 6, 2014

Game meat on more menus as a way to control crop damage

With wild deer and boar being hunted around Japan to control their populations and reduce crop damage, a number of food makers and local governments have started marketing game-meat products. In November last year, the Becker’s casual restaurant chain operated by JR East Food ...