Shinichi Tokuda

For Shinichi Tokuda's latest contributions to The Japan Times, see below:

Put a bird on it, or a wallaby: logos sell New World wines

Aug 26, 2016

Put a bird on it, or a wallaby: logos sell New World wines

Wines produced in Chile, Australia and other New World regions are gaining popularity among consumers in Japan due to their reasonable prices and eye-catching animal logos. Honami Shiro, a 26-year-old company official in Tokyo who drinks wine on special occasions, says she likes New ...

Japan wedding planners find growth in shrinking wedding parties

May 23, 2016

Japan wedding planners find growth in shrinking wedding parties

The bridal industry in Japan is shrinking, the result of demographics and changing lifestyles. There are fewer young people now because of Japan’s declining birthrate over recent decades — and a growing proportion of that dwindling population is choosing to remain single. And wedding ...

Apr 11, 2016

More Japanese look to Philippines to hone English skills

Japanese are increasingly choosing to study English in the Philippines over the United States or U.K., driven by the lures of cheaper tuition fees and the proximity to home. And corporations are also encouraging staff to study in the Philippines, where English is one ...

Feb 7, 2016

Lean beef sees surge in popularity among Japan's health-conscious

Demand for lean cuts of beef is rising in Japan as consumers become increasingly health-conscious. “When I find savory-looking lean beef at a supermarket, I cannot resist buying it,” Yukiko Otsuka, a 40-year-old housewife in Yokohama said. “As the fat content of lean beef ...

Sake industry seeking to boost flagging consumption

Dec 12, 2015

Sake industry seeking to boost flagging consumption

Faced with declining consumption of sake, breweries and retailers are coming up with new events and services and promoting pairings of the drink with new foods to attract fresh customers. Kurand Sake Market, a bar that opened in Tokyo’s Ikebukuro shopping district in March, ...

Osaka entrepreneur's improved coconut oil lifts Filipino fortunes

Oct 11, 2015

Osaka entrepreneur's improved coconut oil lifts Filipino fortunes

With the growing popularity of coconut oil-based health and cosmetics products in Japan, sales are strong at Cocowell Corp., which imports a traditionally made version of the oil from the Philippines. To support communities in the world’s largest coconut oil producing country, the Osaka-based ...

Car sharing firms cash in with diversified lineups

Nov 18, 2013

Car sharing firms cash in with diversified lineups

Car sharing services are getting popular, and one important reason is that more types of vehicles have become available, including imported luxury brands and sport utility vehicles. One of the biggest selling points car sharing services offer over standard rental companies has been that ...

Smartphone game developer creates romance in virtual world

Oct 28, 2013

Smartphone game developer creates romance in virtual world

Waka Yoshida, who develops story lines for smartphone games, gets her inspiration from watching dramas and movies on TV every day. Yoshida, a 30-year-old executive officer who heads the social business unit at Voltage Inc., has been a TV drama fan since childhood. She ...