Shinichi Tokuda

For Shinichi Tokuda's latest contributions to The Japan Times, see below:

Feb 7, 2016

Lean beef sees surge in popularity among Japan's health-conscious

Demand for lean cuts of beef is rising in Japan as consumers become increasingly health-conscious. “When I find savory-looking lean beef at a supermarket, I cannot resist buying it,” Yukiko Otsuka, a 40-year-old housewife in Yokohama said. “As the fat content of lean beef ...

Sake industry seeking to boost flagging consumption

Dec 12, 2015

Sake industry seeking to boost flagging consumption

Faced with declining consumption of sake, breweries and retailers are coming up with new events and services and promoting pairings of the drink with new foods to attract fresh customers. Kurand Sake Market, a bar that opened in Tokyo’s Ikebukuro shopping district in March, ...

Osaka entrepreneur's improved coconut oil lifts Filipino fortunes

Oct 11, 2015

Osaka entrepreneur's improved coconut oil lifts Filipino fortunes

With the growing popularity of coconut oil-based health and cosmetics products in Japan, sales are strong at Cocowell Corp., which imports a traditionally made version of the oil from the Philippines. To support communities in the world’s largest coconut oil producing country, the Osaka-based ...

Car sharing firms cash in with diversified lineups

Nov 18, 2013

Car sharing firms cash in with diversified lineups

Car sharing services are getting popular, and one important reason is that more types of vehicles have become available, including imported luxury brands and sport utility vehicles. One of the biggest selling points car sharing services offer over standard rental companies has been that ...

Smartphone game developer creates romance in virtual world

Oct 28, 2013

Smartphone game developer creates romance in virtual world

Waka Yoshida, who develops story lines for smartphone games, gets her inspiration from watching dramas and movies on TV every day. Yoshida, a 30-year-old executive officer who heads the social business unit at Voltage Inc., has been a TV drama fan since childhood. She ...

Apps helping couples organize their big day

Oct 15, 2013

Apps helping couples organize their big day

Marriage is a major event in one’s life but preparing for it can be bothersome. To help couples make their preparations easier, many wedding service companies in Japan are now offering computer software and smartphone applications to make organizing the big day easier. The ...

Art restorer uses science to resurrect paintings

Sep 30, 2013

Art restorer uses science to resurrect paintings

For more than 40 years, Emile Yoshimura has brought more than 10,000 old damaged paintings back to life, including some by eminent artists dating back 200 to 300 years. Most of the paintings he deals with are oil paintings on canvas, which can crack ...

Summer heat stimulates interest in 'yakuzen' Chinese herbal meals

Sep 16, 2013

Summer heat stimulates interest in 'yakuzen' Chinese herbal meals

Interest in meals based on Chinese herbal medicine started taking off this summer as “yakuzen” became the latest fad in vegetable-based cuisines. “Yakuzen meals use seasonal vegetables in principle,” said Hisako Kikuchi, who manages a cafe in Tokyo. “Summer vegetables are effective in protecting ...

Apparel maker offers running school

Aug 22, 2013

Apparel maker offers running school

Sportswear maker Asics Corp. has organized a running school for beginners in collaboration with scale maker Tanita Corp. and cosmetics maker Shiseido Co. to capitalize on the growing popularity of the activity. On a weekend morning in late June, 20 people, many in their ...