Satoshi Toi

For Satoshi Toi's latest contributions to The Japan Times, see below:

When kids see red over eating greens

Jun 13, 2014

When kids see red over eating greens

How do you get children to eat more vegetables? The Japan Vegetable Sommelier Association organized courses in Tokyo recently for youngsters aged 5 to 9 in which trained chefs tried to help them overcome their yuck instinct. It seemed to work. “I’m becoming interested ...

LED bulbs develop color customizing options

Jun 2, 2014

LED bulbs develop color customizing options

Light-emitting-diode bulbs are becoming a new tool for customizing home or office lighting environments. In November last year, Naomi Watanabe, who teaches at an elementary school in the evenings, installed a Panasonic Corp. LED ceiling light system in her classroom at a private home ...

Feb 11, 2014

Me time: Services for solo customers flourishing

Table for one? Then how about trying out karaoke for one? Or even golf or soccer? In the face of the declining population coupled with an increasing number of people who remain single, companies are beginning to target a new clientele — the solo ...

Low-priced 'generic' household appliances gaining popularity

Jan 21, 2014

Low-priced 'generic' household appliances gaining popularity

So-called generic home appliances are growing increasingly popular with consumers who place priority on low prices and practicality over multiple functions and brand recognition. In the industry, generic home appliances are “no-brand” products or ones coming from little-known brands that use older technology. They ...

Kids get better sense of balance with no-pedal bikes

Jan 2, 2014

Kids get better sense of balance with no-pedal bikes

A bicycle called the Strider that has no brakes or pedals is proving popular with parents of young children learning to ride, as its intrinsic instability helps improve sense of balance and eliminates the need for training wheels. The Strider, developed by a U.S. ...

Gene test kits help determine disease risk

Nov 21, 2013

Gene test kits help determine disease risk

Discovering whether you are at risk of developing specific diseases once required going to a hospital for various kinds of time-consuming examinations. Now it can be done with a simple test conducted at home or at a drugstore. A 43-year-old female company employee from ...

Online fashion service for men

Nov 12, 2013

Online fashion service for men

While professional stylists might be considered the preserve of movie stars and other celebrities, ordinary men seeking direction with their fashion choices can find help in a new online service. Green romp Ltd. is running an Internet site called bemool where professional fashion stylists ...

Shabondama Soap finds success naturally

Oct 31, 2013

Shabondama Soap finds success naturally

The sailing hasn’t always been smooth, but Shabondama Soap Co. has produced soaps for nearly four decades that don’t contain additives such as perfumes and artificial colors. The company based in Kitakyushu doesn’t use any chemically synthesized ingredients and only uses animal and plant ...