touchMe event puts fashion within reach of all

Nov 6, 2012

touchMe event puts fashion within reach of all

Just one week after Mercedes-Benz Fashion Week Tokyo had drawn to a close, the capital’s fashionistas were drawn back to the runway for a slew of shows that have been gaining in popularity. The touchMe presentations, now in their third year and seventh iteration, ...

Oct 28, 2012

Menswear looks hot to trot

Men were quick to put their best feet forward at Mercedes-Benz Fashion Week Tokyo, with a heavy concentration of light and minimalist sportswear that proved popular on the catwalks. The menswear element of this Oct. 13-20 event may have opened with the Facetasm show ...

Context the key at alt fashion fest

Oct 28, 2012

Context the key at alt fashion fest

Watching the Fashion Week Tokyo models pounding polished catwalks in the glitzy Hikarie building in shopping-central Shibuya, you could be forgiven for thinking you were in Paris. However, since Mercedes-Benz’s debut as a major sponsor this time last year, now three seasons ago, designers ...

21st-century schizoid menswear

Apr 8, 2012

21st-century schizoid menswear

Never before has the creative schism at the heart of Japanese menswear been more evident than during the recent Mercedes-Benz Fashion Week Tokyo. The official opening of the week may have been marked by the futuristically utopian Mercedes-Benz Presents show from Yuima Nakazato, whose ...

Menswear designers play it by the book

Oct 30, 2011

Menswear designers play it by the book

Followers of men’s fashion were close to getting exactly what they wanted at this month’s inaugural Mercedes-Benz Fashion Week Tokyo, with many designers — while mindful of the uncertainly in the air — pitching their collections directly at their existing fan base and seemingly ...