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Naoko Fujimura

For Naoko Fujimura's latest contributions to The Japan Times, see below:

Shift to mobile services to up ad growth: Yahoo Japan

Jun 21, 2013

Shift to mobile services to up ad growth: Yahoo Japan

Yahoo Japan Corp. expects economic growth and a consumer shift to mobile services to spur revenue gains as it targets advertising growth of at least 10 percent. “We expect to continue the growth pace a while,” Chief Financial Officer Toshiki Ohya said Tuesday in ...

Young Gree chief loses $2.6 billion to smartphone boom

Apr 26, 2013

Young Gree chief loses $2.6 billion to smartphone boom

In five years, Yoshikazu Tanaka became Japan’s youngest billionaire as investors piled into Gree Inc., valuing his controlling stake in the early maker of phone-based games at $4 billion. Just 18 months later, that has shriveled to about $1.4 billion. For a youngster — ...

Softbank shares dive as Son the 'gambler' bets on Sprint

Oct 16, 2012

Softbank shares dive as Son the 'gambler' bets on Sprint

Softbank Corp.’s Masayoshi Son has a history of picking winners. Investors say his latest choice may not be a repeat performance. Son’s $20 million investment in Alibaba Group Holding Ltd. may now be worth as much as $10 billion, and his $1.2 million purchase ...

Sanrio to cut reliance on Hello Kitty

Jul 14, 2011

Sanrio to cut reliance on Hello Kitty

Sanrio Co. aims to spend as much as ¥30 billion to buy the rights to a character for the first time and cut its reliance on Hello Kitty. “We want to diversify our character portfolio instead of spending time to boost recognition of our ...

Uniqlo billionaire Yanai goes back to the basics

Dec 7, 2010

Uniqlo billionaire Yanai goes back to the basics

Tadashi Yanai, Japan’s richest man, used advice from management guru Peter Drucker to build his Uniqlo clothing empire. To pull out of a slump that’s hammered profits and shares, the billionaire is revisiting the lessons. Yanai, 61, founder and president of Fast Retailing Co., ...

Miniskirts hit Mount Fuji as 'yama girls' take on trekking

Nov 9, 2010

Miniskirts hit Mount Fuji as 'yama girls' take on trekking

Forget the ice ax and ¥50,000 climbing boots. The “mode du jour” for today’s mountain hikers is the miniskirt and leggings. The North Face, maker of the Gore-Tex waterproof jacket, and Alpine Tour Service Co. are targeting “yama girls,” or mountain girls, the nickname ...

CEOs learning 'globish' to expand overseas

Sep 16, 2010

CEOs learning 'globish' to expand overseas

Oki Matsumoto, chief executive officer of online trader Monex Group Inc. and a former Goldman Sachs Group Inc. partner, has a solution to the stagnant economy: Learn “globish.” Matsumoto holds regular parties at the Tokyo-based company where employees must speak globish, or global English, ...

May 14, 2010

Firms battle back to profit on cost cuts

Japanese companies including Toyota Motor Corp. and Panasonic Corp. forecast profit will surge this year as exports and cost-cutting power a recovery from the worst postwar recession. Net income will probably climb a combined 64 percent for the 107 Nikkei 225 stock average companies ...