Lulu Yilun Chen

For Lulu Yilun Chen's latest contributions to The Japan Times, see below:

Line built its empire with surprising speed

Feb 28, 2014

Line built its empire with surprising speed

How do you create a ¥1.5 trillion company in an industry that gives its primary product away? Line Corp. did it by getting smartphone users to pay for teddy bear icons and games with cute cookies and wicked witches. The Tokyo-based messaging application has ...