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Kyoko Hasegawa

For Kyoko Hasegawa's latest contributions to The Japan Times, see below:

Australia trade deal offers Japan leverage in TPP

Apr 12, 2014

Australia trade deal offers Japan leverage in TPP

Shinzo Abe’s success in signing a free trade deal with Australia proves Japan’s prime minister can bend the once-powerful farm sector to his will, experts say, offering leverage against U.S. claims of intransigence in a wider pan-Pacific deal. Tokyo looks set to make the ...

Mar 25, 2014

Shoppers splash out before next week's sales tax rise

Tokyo resident Reiko Oguma is splashing out in a last-minute buying spree as she and millions of shoppers brace for the first sales tax hike since the late 1990s. Oguma, a housewife in her 40s, reckoned there was no time to lose so she ...

Video games target Japan's growing silver generation

Mar 6, 2014

Video games target Japan's growing silver generation

At a nursing home in suburban Tokyo, 88-year-old Saburo Sakamoto darts his fingers energetically to catch characters that appear on a touch screen in front of him. Peals of laughter erupt from the other side of the room full of octogenarians as they wallop ...

Nintendo desperate for a power-up

| Jan 31, 2014

Nintendo desperate for a power-up

There was a time when wherever Super Mario Brothers went, the gaming world followed, but an industry that has moved on in leaps and bounds since then just shrugged at the latest reset by Nintendo this week. A vague plan announced Thursday to reboot ...

Crowdfunding tapped for antinuclear movie

Nov 29, 2013

Crowdfunding tapped for antinuclear movie

Film director Takafumi Ota had a problem. He needed studio financing for a film that was harshly critical of the nuclear power industry after Fukushima disaster started, but no one was interested in funding his project the traditional way. Large sections of Japan’s movie ...

Japan's gaming market a world apart

Sep 24, 2013

Japan's gaming market a world apart

The latest version of the blockbuster video game “Grand Theft Auto” may have stoked a worldwide buying frenzy, but the ultraviolent offering is likely to be a minnow in Japan’s vast gaming market. Shoot-em-up video games from abroad often struggle to gain traction here, ...

Kanebo battles to save tattered brand image

Sep 20, 2013

Kanebo battles to save tattered brand image

Kanebo Cosmetics Inc. will have a tough time repairing its image with consumer confidence at “rock bottom” after its skin-whitening products left ugly blotches on the faces of thousands of customers, analysts say. The nation’s second-largest cosmetics firm — more than a century old ...

'Dark tourism' targets Tohoku zones

Aug 13, 2013

'Dark tourism' targets Tohoku zones

Before the huge tsunami of 2011 virtually wiped it off the map, Rikuzentakata’s pristine beach and luxuriant pine forests were a well-worn stop on Japan’s tourist trail. Now the visitors are returning, but this time they want to see the devastation and the monuments ...