Keiichiro Otsuka

For Keiichiro Otsuka's latest contributions to The Japan Times, see below:

Japanese community papers in the U.S. face stiff competition

| Nov 14, 2014

Japanese community papers in the U.S. face stiff competition

Often available for free at Japanese supermarkets and restaurants in major U.S. cities, Japanese community papers are competing hard with online media, including bloggers, for readers and struggling to generate ad revenue. The rise of community papers, meanwhile, has been partly responsible for at ...

Seiko, Citizen target upmarket foothold in U.S.

Sep 26, 2014

Seiko, Citizen target upmarket foothold in U.S.

Japan’s two major timepiece makers, Citizen Watch Co. and Seiko Watch Corp., are zeroing in on the high end of the North American market where Swiss firms have built solid brand recognition. Citizen is resurrecting the time-honored Wittnauer brand, a marque dating back to ...

HondaJet prepares for take off with aviation venture

| Jul 30, 2014

HondaJet prepares for take off with aviation venture

It was just over half a century ago that Honda Motor Co.’s founder, Soichiro Honda, made public his aspiration to eventually enter the aviation business. That dream is about to take off. The HondaJet, a light aircraft developed by the carmaker’s aviation unit, made ...

Sony pins hopes on gaming unit to shore up profits

Jun 11, 2014

Sony pins hopes on gaming unit to shore up profits

Sony Computer Entertainment Inc.’s release of a plethora of software titles in the coming month for the PlayStation 4 will be followed closely by its financially struggling parent company. As the 2014 Electronics Entertainment Expo, or E3, opened Tuesday, Sony Corp. is betting that ...

Mitsubishi Aircraft yet to sell JAL on regional jet

| Jun 10, 2014

Mitsubishi Aircraft yet to sell JAL on regional jet

While Mitsubishi Aircraft Corp. has clinched a deal to deliver its new small passenger jet to All Nippon Airways Co. in 2017, Japan Airlines Co., the country’s other major carrier, has yet to sign up for the plane. Gaining JAL as a customer would ...

Japan rail car makers up U.S. orders, global cachet

Dec 5, 2013

Japan rail car makers up U.S. orders, global cachet

Japanese manufacturers of railway cars are making inroads into the United States, taking a sizable share of orders in a market seen as a touchstone for success in globalization by overcoming challenges on the cost front such as the requirement to raise local content. ...

Cosmetics makers turn to high-end products

Aug 12, 2008

Cosmetics makers turn to high-end products

Major cosmetics makers are redoubling their efforts to develop new upscale facial creams and other products, some of which cost well over ¥100,000. There is a polarizing trend in the cosmetics industry, with a number of companies shifting to more upscale items with novel ...