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Kae Inoue

For Kae Inoue's latest contributions to The Japan Times, see below:

Carmakers chase female buyers

Jul 28, 2009

Carmakers chase female buyers

More than 300 young women, sporting curly chestnut brown-dyed hair, heavy makeup and manicured nails crowded into a Toyota showroom, peering at a Prius painted candy-apple red and decorated with rhinestones and heart-shaped pink stickers. “I’m not really interested in cars,” said Erika Horiki, ...

Prius hot, but at other models' expense?

Jun 11, 2009

Prius hot, but at other models' expense?

Toyota Motor Corp.’s new Prius hybrid won more than 80,000 orders even before going on sale, prompting departing President Katsuaki Watanabe to call it the carmaker’s “savior.” Investors don’t share his faith. “Toyota shouldn’t be happy just because Prius orders are going up,” said ...