Julien Girault

For Julien Girault's latest contributions to The Japan Times, see below:

Chinese firms face long journey to global conquest

Oct 13, 2013

Chinese firms face long journey to global conquest

In the global contest for business Chinese brands struggle to rival big Western and Japanese names, but some are now looking to reinvent their identities to overcome image and political hurdles. The world’s second-largest economy does not have a single one of the world’s ...