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Craig Trudell

For Craig Trudell's latest contributions to The Japan Times, see below:

Jan 13, 2016

Unfazed by turmoil, Nissan joins Starbucks in betting on China

Senior executives from Starbucks Corp. to Nissan Motor Co. and SAP SE are playing down concerns about China’s slowdown and further potential depreciation of the yuan, with plans to sell more coffee, cars and software in the world’s second-biggest economy. “When you look at ...

Japan's plans to fuel world's cleanest cars hitting road block

Nov 30, 2015

Japan's plans to fuel world's cleanest cars hitting road block

Prime Minister Shinzo Abe has big plans for Japan to lead the way in clean cars. His bureaucrats are getting in the way. Abe has declared hydrogen-powered fuel cell vehicles “the ultimate eco-car,” praising their promise for the environment and the nation’s automakers, which ...

Toyota's driverless car is put through paces in Tokyo

Oct 6, 2015

Toyota's driverless car is put through paces in Tokyo

Touch a button on the steering wheel and put your hands up — this Toyota will take it from here. That is the gist of the experience Toyota Motor Corp. offered to reporters Tuesday in Tokyo. Its “highway teammate” concept car, a modified Lexus ...

Lexus turns to German engineering to create working hoverboard

Aug 6, 2015

Lexus turns to German engineering to create working hoverboard

Imagine, if you will, being handed what looks like a skateboard that almost magically hovers an inch or three above the ground. See yourself running, your hand beneath the board as it floats, suspended in midair. Carefully step on it to test out its ...

New president urges vehicle parts maker Aisin Seiki to change gear

Jul 22, 2015

New president urges vehicle parts maker Aisin Seiki to change gear

A former Toyota Motor Corp. executive is telling the carmaker’s second-biggest supplier to raise its game across its auto parts businesses or risk being benched. Yasumori Ihara, who ran Toyota’s emerging markets operations before becoming Aisin Seiki Co.’s president in June, plans to decide ...