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Craig Trudell

For Craig Trudell's latest contributions to The Japan Times, see below:

Lexus turns to German engineering to create working hoverboard

Aug 6, 2015

Lexus turns to German engineering to create working hoverboard

Imagine, if you will, being handed what looks like a skateboard that almost magically hovers an inch or three above the ground. See yourself running, your hand beneath the board as it floats, suspended in midair. Carefully step on it to test out its ...

New president urges vehicle parts maker Aisin Seiki to change gear

Jul 22, 2015

New president urges vehicle parts maker Aisin Seiki to change gear

A former Toyota Motor Corp. executive is telling the carmaker’s second-biggest supplier to raise its game across its auto parts businesses or risk being benched. Yasumori Ihara, who ran Toyota’s emerging markets operations before becoming Aisin Seiki Co.’s president in June, plans to decide ...

Toyota courts mom-and-pop investors with long view

| May 8, 2015

Toyota courts mom-and-pop investors with long view

Billionaire investors like Dan Loeb may be heroes on Wall Street, but Toyota Motor Corp. would prefer more people like Hisashi Nakanishi. The 77-year-old Japanese retiree plans to invest in an unusual new stock from the carmaker that hedge funds are unlikely to touch. ...

Toyota backs Prius in next-gen auto wars

Apr 15, 2015

Toyota backs Prius in next-gen auto wars

When Scott Fisher bought his 2006 Prius, there weren’t many other choices that gave him use of the carpool lanes on his drive to work in New York. That changed last year when the Long Island lawyer traded in his car for a Honda ...

Toyota's recovery revives automaker's hometown

Mar 31, 2015

Toyota's recovery revives automaker's hometown

Takako Sugiyama isn’t sure how old her two grandchildren’s school is. She knows this: the building, in the city of Toyota, Aichi Prefecture, was dated when her three kids — now in their 50s — attended. This year, things will finally change. With Toyota ...

Honda warns against 'stupid' loans driving U.S. sales gains

Jan 21, 2015

Honda warns against 'stupid' loans driving U.S. sales gains

A top U.S. executive at Honda Motor Co. said competitors are doing “stupid things” to boost auto sales, including making seven-year-long car loans that harm buyers. Automakers are increasingly selling vehicles with 84-month loans that reduce monthly payments while making it tougher to repay ...