When women wield the DS

Oct 2, 2007

When women wield the DS

Imagine your typical video gamer. Male, aged 18-35, right? A businesswoman in her early 20s doesn’t exactly fit the stereotype — but that’s the untapped market that game-makers are now going after. At Tokyo Game Show at the end of September, a handful of ...

Tokyo Game Show misses Nintendo

| Sep 26, 2007

Tokyo Game Show misses Nintendo

This year’s Tokyo Game Show was supposed to be bigger, but that doesn’t mean the industry event was better. It was expanded from three days (one press, two public days) to four days (two press, two public) as Sony, Microsoft and third-party video game ...