Toyota Motor Corp.'s Lexus unit decided to open one of its three new global luxury concept stores in Dubai to cater to growth opportunities in the Middle East, where consumers are among the youngest in the world.
Dubai is one of the biggest growth markets for the Lexus and logged a 55 percent gain in sales last month, according to Mark Templin, executive vice president of global Lexus operations. New York and Tokyo are the other two cities where the brand will open its Intersect By Lexus lifestyle store, offering coffee and handcrafted consumer goods.
"In Saudi Arabia, the average Lexus customer is 32 years," Templin said in a recent interview at the Intersect store in Tokyo's upscale Aoyama district. "In other markets around the world, 32-year-olds don't buy luxury cars."